Humoristic Humanized Social Media Communication

As social media is beginning to take hold and grow in the business community, so in turn does the stoic, jargon riddled messages. If you’re the social media manager, marketer, blogger, or the online communications proficiency content advocacy regulatory agent for your company brand; you’re not in the board room, you’re in the social (as in socializing) media (as in vast communication) room. Speak to me please, so I can understand you. Stay away from the esoteric business mumbo jumbo; it’s me you’re talking to remember?

I’m all for good information and hey, who wouldn’t want 50% off, but there is a “social” aspect of social media as well. You’ll get better results when the updates are personalized and familiar, not so staunch, stamped and forgettable. People love to laugh, it brightens up the day. Try to make the language less bombastic.                                                     

Do you find it difficult to answer, when your boss asks why they are paying you to sit there and shoot the sugar with someone that isn’t buying your product right now? “Send out the message” they would gnarl. Now you’re stuck with the big corporation’s way of talking to the masses, “shut up and buy.”

The next time you get written up for being too cutesy with the company verbiage state that you’re using Humoristic Humanized Social Media Communication or HHSMC for short. It’ll be sure to keep them at bay. Besides, that’s what social media is all about, the back and forth, the give and take. Those are actual human beings behind the little icons. I heard some say social media is like a bazaar. I disagree, I believe it’s more of a mix and mingle atmosphere. So don’t grab my arm, shove dates into my hand and demand money.

There is a time and place for everything and it’s the same with social media. Leave the mission statement on your website, the sales pitch for the sales team and start interacting. Open up a bit. You would fair better speaking about what is happening with you and your company than trying to just drum up business. The sales will come, but patience and trust must purvey in this new medium.

Get involved, setting up an account and profile isn’t enough. You must partake. Read up and research about who’s doing what in your industry. Counterintuitive to established businesses, social media can’t be controlled. It is so much more because of the lack of control. The information is dynamic. If your message is or isn’t working you’ll know relatively soon. The rules are always changing and it could be you that changes them, and at a fraction of the cost, but it will take time and effort. We all know time is money, don’t take the time and you will lose the money.    

What do you have to say about Humoristic Humanized Social Media Communication? Do you think that businesses should articulate the same way in meetings as they do in social media platforms? What’s your opinion?